Thursday, August 9, 2012

State Liquor Stores Hit Virtual Airways

After being knocked to the canvas, the Pennsylvania Liquor Control Board has bounced back up and come out swinging.

The debate over privatizing the agency, which hit fever pitch during the heated budget wrangling, has subsided and now, according to The Morning Call's John Micek, the PLCB is deploying marketing dollars online.

Mr. Micek reports that in addition to a $21,000 ad buy with online music streaming site Pandora, the PCLB purchased ads on Facebook.

No comments:

Post a Comment